Fun at America’s Beauty Show 2013
ABS is a time stylists absolutely LOVE! We’re lucky enough here in Chicago to host the midwest’s, and arguably, the nation’s largest beauty show and expo. Professionals gather from around the world to teach, share, and of course, buy the season’s must haves. This is the place all the top talent and educators from all the leading brands: Goldwell, Wella, TiGi, Pureology, Redken, Farouk Systems, Aveda, YOU NAME IT – converge for a weekend and put on the best show in the biz.
Here is our recap of one lovely Sunday in March:
There’s an eerie quiet and calmness you know is about to erupt into thousands of voices, hundreds of speakers blasting dance tunes, and about 100 of the world’s elite educating on stage over all the noise.
We were lucky enough to get a behind the scenes look while helping our friends at Creative Beauty Concepts – a local Chicago beauty distributor who also produces what some are saying is the best blow dryer on the market. We had so much fun helping and meeting everyone last year we couldn’t stay away!
This year, CBC owner Ernie Brauchli hired top talent from New York to demonstrate how awesome Valera tools are, and create some edgy and interesting looks. I was lucky enough to have editorial artist Joseph DiMagio trim me up and and give me a funky ‘do to rock during the show. Joseph’s work has been featured in publications like Vogue, he is a master stylist/educator and platform artist with L’Oreal Professional and a well respected artist in the beauty community. I’ll admit to being unnecessarily nervous about a haircut on show day… I’M SORRY! I blame it on past conditioning and beauty school boo boos. It turned out beautiful – of course – thank you, Joseph!!
Enzo Milano (thermal tools) happened to have a booth right across from us at CBC and some pretty compelling advertising…
And made some new ones along the way:
Spotted a budding Spring trend: Copper and golden tones
And found some great inspiration:
Check out the rest of our favorite pictures from the show: HERE
The winners from Sunday night’s Stylist Choice Awards: HERE
And Bravura’s style reporting: HERE
Can’t wait until next year!!