March 2013 – Dynamic Duo Feature: Lisa Fergus & Kaitlyn Fergus
Lisa (right) is a fashion blogger by day and a hard working mother by, well… 24/7. By mixing her knack for style with the love for her two adorable children, she has found a great recipe for her blog, “Stilettos and Diaper Bags.” This serves as outlet for everything from her yearning to have lived through the 70’s to the newest store selling “hair pretties” for her little girl.
With a jewelry collection that would have you green with envy, she is definitely someone you would want to share a closet with. “My husband and I have a deal: As long as I’m trading and selling my existing clothes, I am able to fill up my closet, guilt free. It’s a win-win!”
Go-to Outfit: Maxi dress, a fringe purse, and killer cocktail jewelry.
Lisa Style icons: Olivia Palermo, Nicole Richie, Rachel Zoe
Kaitlyn (left) is a Chicago-dwelling 20-something with a love for photography and a frivolous obsession with online shopping. Though she has a degree in Communications, her favorite field of study has always been researching “Who Wore It Best” in US Weekly and DVR’ing award shows red carpets to get her necessary fashion fix. Her expertise is put to great use in contributing to the pair’s joint blog Sisters Marie, and their rapidly growing businesses.
“I am constantly updating my closet because I don’t have just one signature style. It’s most important for me to dress based on how I feel day to day, as long as I feel confident.”
Go-to Outfit: A tailored blazer, the perfect white t-shirt and a body hugging pair of skinny jeans. Don’t forget the statement necklace!
Kaitlyn’s Style icons: Jennifer Aniston, Rachel Bilson, Blake Lively
Because I Shop Too Much is an online marketplace for you to buy, sell and swap your clothing and accessories. The site combines the excitement of online shopping and selling with social networking.
Not only will you make some money for new apparel, but you can also meet someone in the process by adding them to your friends list, “I’d Buy What You Wear.” Want to sell a pair of shoes that don’t fit just right? Send out a link to your closet by using the profile share buttons. See a new user’s shirt you like? Send that user a message- Ask them how it fits and how they suggest styling it. But most of all, let us help you stay in fashion without breaking the bank.
Because They Grow Too Fast is an online marketplace for you to buy, sell and swap children’s clothing and accessories. The site combines the excitement of creating your own closet with the ability to form and build relationships.
No longer will you think twice about purchasing sequin Tom’s or the ever-classic Nike Jordan’s because you’re unsure if the outcome is worth the price. Once your child has grown out of an item, upload it to your closet and give another child the chance to make it their own. And clothes are only the beginning: We take favorites such as the Baby Bjorn you received at your first shower, must-haves like that designer diaper bag collecting dust in the basement and everything in between (Okay, almost everything. No undies please, no matter how cute!)
YouTube: Sisters Marie
*Sisters Marie includes the joint social sites for BISTM and BTGTF